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General Contractor Marketing Agency for Bigger, Steadier Projects

Referrals are great until they slow down. We give general contractors a second source of work with contractor SEO, Google Ads, Business Profile management and a contractor website that shows homeowners and property owners why you can be trusted with a big build.

General Contractor Internet Marketing That Wins Larger Jobs

Search, ads, site and reviews aimed at the projects worth bidding.

Google Business Profile for General Contractors

Correct contractor categories, project types listed as services, mapped service areas and job-site photos, so your listing ranks for big projects.

  • Contractor categories corrected
  • Job-site photo posts
  • Verification for new offices
Profile optimization for contractorsBusiness Profile verification

Google Ads for Remodels and Build-Outs

Campaigns aimed at homeowners planning major projects and owners seeking build-out contractors, with small-repair and job-seeker searches excluded.

  • Large-project keywords
  • Commercial search campaigns
  • Spend billed without markup
Google Ads management

Contractor Websites That Prove You Can Deliver

Project pages with photos, scope and timeline, license and insurance details up front, and a form that qualifies each inquiry.

  • Case-study project pages
  • Licenses and insurance shown
  • Qualifying inquiry form
General contractor website design

Reviews and Reputation for GCs

Requests at project closeout ask clients to describe scope, communication and finish, the details big-project buyers look for.

  • Closeout review requests
  • Replies in your voice
  • Reviews on project pages
Suspended profile reinstatement

AI Search for General Contractors

Homeowners ask AI tools to suggest a general contractor. We make your licenses, projects and reviews easy for them to confirm.

  • Licenses and areas stated clearly
  • Project-rich reviews
  • Answer-led pages
AI search optimization

General Contractor Lead Generation Beyond Word of Mouth

Maps, AI answers and paid search each bring a different kind of project to your door.

Rank on Maps for Additions, Remodels and Build-Outs

A search for a general contractor nearby shows three map listings before anything else. We fix your categories, list each project type as a service, post job-site progress photos and track rankings in the towns you build in, so your listing lands among those three.

  • General contractor category
  • Project types as services
  • Progress photo posts
  • Town-level rank tracking

Be the GC That AI Assistants Recommend for Major Projects

Homeowners planning an addition increasingly ask AI tools such as Gemini and ChatGPT to name a reliable general contractor. Those answers favor companies with clear licensing, project pages and reviews describing finished builds. Our AI SEO program puts those signals in place across the web.

  • License and insurance details
  • Project pages by type
  • Reviews describing finished builds
  • Consistent company details

Google Ads That Bring Calls for Big Builds, Not Small Fixes

Paid search can flood a contractor with handyman requests. We build campaigns around addition, whole-home remodel and build-out searches, exclude small-repair terms, and route calls to your estimator, logging the project type of every inquiry.

  • Large-project keywords only
  • Handyman terms excluded
  • Calls routed to your estimator
  • Project type logged

Contractor Lead Generation That Belongs to You

Shared lead sites pass one homeowner's project to several contractors and reward the lowest bid. As part of our full-service marketing, we build inquiries that come only to you, through your rankings, ads and website.

Build My Own Project Pipeline
Contractor Lead Generation That Belongs to You
Shared lead sitesLeads you own
Who sees the projectSeveral GCs competingOnly your estimator
What wins the bidThe lowest numberYour portfolio and track record
Size of the workMostly small jobsAdditions and full remodels
Brand they rememberThe lead siteYour company name
After you stop payingNothing is leftRankings and reviews keep working

Marketing for General Contractors, Project Type by Project Type

Additions, gut remodels and tenant build-outs each have a different buyer, so every project type gets its own pages and campaigns.

  • Home Additions

    Second-story and bump-out pages ranked in each town
  • Whole-Home Remodels

    Before-and-after case studies with scope and timeline
  • Basement Finishing

    Seasonal campaigns aimed at families needing more space
  • Kitchen & Bath Remodels

    Room-specific galleries linked from your project hub
  • Commercial Build-Outs

    Tenant-improvement pages and bid forms for property owners
  • Custom Home Construction

    Lot-to-keys process pages for custom home buyers
  • Restoration & Insurance Repairs

    Storm and water damage pages for claim-driven searches
  • Decks, Porches & Outdoor Living

    Spring campaigns and photo posts for outdoor builds
  • Building ADUs, garages or historic renovations? Each can have its own page.

Three Steps Toward a Steadier Project Pipeline

We start with fixes that produce inquiries soonest, then build the authority that keeps big projects coming.

  1. 1

    We Measure Your Visibility Town by Town

    We search your main project types across your service area, see where you rank on Maps, compare your site and reviews with competing contractors and show what's losing you bids.

    Free marketing auditFree
    • Maps rank: general contractor near meBehind
    • Project pages by typeGaps
    • Reviews describing finished buildsBehind
    • Commercial build-out searchesOpen
  2. 2

    We Pick the Projects That Pay Best

    Together we decide which project types, towns and commercial work to push first, matched to your crew capacity and the jobs you'd rather turn down.

    Your growth planApproved
    Push firstAdditionsWhole-home remodelsBuild-outsNashvilleFranklin
  3. 3

    We Launch and Report on Signed Work

    Profile fixes, project pages, ads and closeout review requests go live, and every month you see inquiries, site visits scheduled and the projects they became.

    Launch checklistLive
    • Contractor categories fixed
    • Project case studies live
    • Inquiry form qualifies leads
    • Closeout review texts on

Contractors and Local Owners Review Our Work

These come straight from our Google Business Profile, rated 5.0 by our clients.

General Contractor Marketing Plans on Monthly Terms

Choose the mix of local SEO, Google Ads and lead generation that fits your business, then scale up when you are ready.

  • Monthly or annualPay monthly, or save with annual billing
  • Clear deliverablesKnow exactly what you get each month
  • Ad spend separatePaid to Google and Meta, never marked up

Foundation

For solo owners and new businesses building local visibility.

$197/ month

Billed annually ($2,364/yr) · save $1,200

Local visibility essentials
  • Google Business Profile audit and optimization
  • Monthly profile maintenance
  • 4 Google Business Profile posts per month
  • On-page SEO for up to 3 existing pages (up to 5 keywords)
  • NAP audit and citation audit of up to 20 directories
  • Review monitoring and response guidance
  • Monthly performance summary
Best forNew and independent local businesses.
Get Started
Recommended

Growth

For businesses ready to generate more direct inquiries.

$750/ month

Same price monthly or annually

SEO + Google Ads

Everything in Foundation, plus:

  • Google Search Ads setup or restructuring
  • 1 Google Ads account, up to 2 Search campaigns
  • Keyword and negative keyword management
  • Geo-targeting
  • Conversion tracking
  • Weekly campaign checks
  • Local SEO for up to 3 priority Google Business Profile locations
  • Optimization of up to 10 existing pages per month
  • Review workflow setup and monitoring
  • Monthly lead and performance report
  • Quarterly strategy review
Best forEstablished businesses that want more than referrals.
Choose Growth

Authority

For multi-location teams and established firms.

$1,250/ month

Billed annually ($15,000/yr) · save $3,000

Full-funnel growth

A complete acquisition system across search, reputation, social content and website conversion.

Everything in Growth, plus:

  • Local SEO planning for up to 5 priority Google Business Profile locations
  • Local Services Ads account setup
  • Optimization of up to 8 existing pages per month
  • Management of up to 2 social platforms
  • 8 social posts per month
  • Editing of up to 4 short-form videos per month (your footage)
  • Meta Ads management for up to 2 campaigns, where appropriate
  • Quarterly website conversion audit
  • Service-line expansion planning
  • Monthly lead-source review
  • Monthly strategy meeting and action plan
Best forGrowing companies that want a coordinated marketing operation.
Build My Authority Plan

Compare Plans for General Contractors

See exactly what each plan includes.

Prices shown per month.
Foundation$197/mo
Growth$750/mo
Authority$1,250/mo
  • Google Business Profile optimization

    Foundation:
    Growth:
    Authority:
  • Google Business Profile posts

    Foundation: 4 / month
    Growth: 4 / month
    Authority: 4 / month
  • On-page SEO (existing pages)

    Foundation: Up to 3
    Growth: Up to 10 / month
    Authority: Up to 8 / month
  • Citation audit

    Foundation: Up to 20 directories
    Growth: Up to 20 directories
    Authority: Up to 20 directories
  • Review management

    Foundation: Monitoring + guidance
    Growth: Workflow + monitoring
    Authority: Workflow + monitoring
  • Google Search Ads management

    Foundation:
    Growth: 1 account, 2 campaigns
    Authority: 1 account, 2 campaigns
  • Conversion tracking

    Foundation:
    Growth:
    Authority:
  • Priority Business Profile locations

    Foundation:
    Growth: Up to 3
    Authority: Up to 5
  • Local Services Ads setup

    Foundation:
    Growth:
    Authority:
  • Social media management

    Foundation:
    Growth:
    Authority: 2 platforms, 8 posts / month
  • Short-form video editing

    Foundation:
    Growth:
    Authority: Up to 4 / month
  • Meta Ads management

    Foundation:
    Growth:
    Authority: Up to 2 campaigns
  • Website conversion audit

    Foundation:
    Growth:
    Authority: Quarterly
  • Reporting

    Foundation: Monthly summary
    Growth: Monthly lead report
    Authority: Monthly + lead-source review
  • Strategy review

    Foundation:
    Growth: Quarterly
    Authority: Monthly meeting
Service / deliverableFoundation$197/moGrowth$750/moAuthority$1,250/mo
Google Business Profile optimization
Google Business Profile posts4 / month4 / month4 / month
On-page SEO (existing pages)Up to 3Up to 10 / monthUp to 8 / month
Citation auditUp to 20 directoriesUp to 20 directoriesUp to 20 directories
Review managementMonitoring + guidanceWorkflow + monitoringWorkflow + monitoring
Google Search Ads management1 account, 2 campaigns1 account, 2 campaigns
Conversion tracking
Priority Business Profile locationsUp to 3Up to 5
Local Services Ads setup
Social media management2 platforms, 8 posts / month
Short-form video editingUp to 4 / month
Meta Ads managementUp to 2 campaigns
Website conversion auditQuarterly
ReportingMonthly summaryMonthly lead reportMonthly + lead-source review
Strategy reviewQuarterlyMonthly meeting

Add Campaigns for New Project Types

Add to any plan as your business grows.

  • New Business Website

    From $1,000

    One-time

  • Additional Service-Area Landing Page

    $150 – $250

    Per page

  • Additional Location SEO Campaign

    From $200

    Per month

  • Additional Google Ads Campaign Management

    $150 – $300

    Per month

  • Additional Social Media Content Package

    From $200

    Per month

  • Technical SEO or Website Migration

    Custom quote

    Based on scope

Building in several metros?

Every business is different. Tell us your goals and we will put together the right plan.

Get My Free Contractor Audit

Answers for General Contractors Weighing an Agency

On leads, SEO, ads, AI search, commercial work and how our plans run.

What does a general contractor marketing company actually do?

It builds a steady flow of project inquiries that doesn't depend on referrals. That includes Maps rankings, contractor SEO pages for each project type and town, Google Ads for major projects, a portfolio website, closeout reviews and reporting that ties inquiries to signed contracts. You see which channels bring the projects you actually want.

Why hire a marketing agency for contractors instead of relying on referrals?

Referrals are high quality but unpredictable, and they rarely bring the new project types or towns you want to grow into. An agency builds search visibility you control, so slow referral months don't leave crews idle, and you can steer toward larger work. Referral partners still matter; marketing simply stops them being your only source.

What should a marketing company for contractors focus on first?

Your Google Business Profile and reviews, because they decide whether you appear and get chosen on Maps. Next come project pages on your website, then Google Ads for the work you want most. Fixing those basics usually brings the quickest change in inquiry quality. Content and link building can follow once those are solid.

Is contractor SEO worth it for a general contractor?

Yes, especially for high-value work. Homeowners research additions and full remodels for a long time, and ranking pages keep reaching them without a per-click charge. Contractor SEO also lifts your Maps visibility and your presence in AI answers, so the effort pays back across several channels.

How does a construction marketing agency win commercial build-out work?

With pages aimed at property owners, tenants and facility managers, case studies of finished spaces, a bid-request form and search ads on commercial terms. Commercial buyers check capacity, safety and references, so we put licenses, insurance and project scope where they can find them quickly. Relationships with architects and property managers can be supported with dedicated pages.

Do you act as a marketing agency for construction company owners with several divisions?

Yes. Residential, commercial and specialty divisions each get their own pages, keywords and campaigns, so homeowners and commercial clients see messaging built for them. Reporting is split the same way, letting you see which division's marketing produces inquiries and signed work. Shared assets like reviews still strengthen every division.

What makes a good general contractor advertising agency?

Focus on the right projects, honest tracking and no hidden fees. A good partner targets large-project searches, excludes handyman and DIY clicks, records every call and form, and bills ad spend at cost. Our markup is 0%, so your full ad budget reaches Google. Reports show which project types each campaign produced.

How can general contractors appear in ChatGPT or Gemini recommendations?

Make your company easy to verify. Keep your name, address, phone, licenses and service areas identical across listings, earn reviews that describe real projects and publish pages answering common homeowner questions. AI tools rely on exactly those signals to suggest a contractor. Photos of finished projects with clear captions help too.

What do your general contractor marketing plans cost?

$1,500 a month buys our Authority tier, Growth is $750 and Foundation is $297, all billed month to month, and Google invoices your ad spend directly at 0% markup. Contractors running several project types plus Google Ads usually choose Growth or Authority.

Can you recover a suspended Business Profile for a contracting company?

Yes. Our team has reinstated 900+ suspended profiles, and contractors are often flagged over service-area or address issues. We find the cause, fix the listing, file the appeal with documents and keep the profile compliant afterward. Reinstatement is included with every plan. Most cases start with a review of your listing history.

Free General Contractor Marketing Audit for Your Market

We review your Maps rank for project searches, Business Profile, website, reviews and ads next to the contractors above you, then rank the fixes by impact. Profile reinstatement is covered, and we serve 20+ industries, construction included.

  • Plans from $297 monthly
  • 0% ad-spend markup, always
  • Month-to-month agreements
  • Suspended profiles reinstated
Free contractor audit
Request Your Free General Contractor Marketing Audit

No cost, no contract, just findings.

Keep Your Crews Booked Between Referrals

Your free audit points to the fixes that will bring larger projects soonest.

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