Account Audit & Rebuild
We start by showing you where the money is going. Then we restructure — tight themed ad groups, sensible match types, and campaigns split so budget follows your margins instead of your loudest keyword.
PPC Agency in Philadelphia
Google Ads That Buy Leads, Not Clicks
Most Philadelphia Google Ads accounts waste a third of their budget on traffic that was never going to convert. We restructure the account, cut the queries draining it, point every campaign at a page built to convert — and bill your spend straight from Google with zero markup.
Rated 4.9/5 by the businesses we grow
−52% cost per leadhome services, Delaware County
4.2× return on spendlegal services, Center City
50+
Businesses grown across the US
4.9/5
Average client rating on Clutch
2–3 wks
To your first tracked leads
0%
Markup on your ad spend
Where The Budget Actually Goes
You are Not Short on Clicks. You are Short on the Right Ones.
Nearly every Philadelphia Google Ads account we audit has the same four problems. Broad match running without a real negative keyword list, so you pay for searches from people looking for jobs, DIY guides, or your competitors by name. One ad group covering twenty unrelated keywords, so the ad can never match the search closely enough to earn a decent Quality Score. Every campaign pointed at the homepage. And conversion tracking that either was never installed or counts a page view as a lead.
None of that is exotic and none of it is unfixable. We start by showing you exactly what each problem is costing in your account, then rebuild in the order that saves money fastest — negatives and tracking first, structure second, landing pages third — the same discipline behind our nationwide Google Ads management. The budget does not need to grow before the results do.
High-intent keywords only
Negatives worked weekly
Landing pages that convert
Every lead tracked to source
What's Included
Everything a Paid Search Account Needs, Worked Weekly
Keyword & Negative Management
The negative keyword list is where most accounts are won or lost. We mine the search terms report every week and cut the queries quietly draining your budget before they add up — and what converts feeds the organic half of our search engine marketing.
Bid & Budget Strategy
Bids set against what a lead is actually worth to you, budgets weighted toward the campaigns and hours that convert, and automated bidding used where it helps rather than everywhere by default.
Landing Page Optimization
One page, one action, message matched to the ad that produced the click — built on the same conversion-first web design principles we use everywhere else.
Remarketing Campaigns
Most people who click are not ready today. We build audiences from your traffic and stay in front of them until they are, at a fraction of the original click cost.
Conversion Tracking & Reporting
Call tracking, form tracking, and offline conversion import wired properly, so the report shows leads and cost per lead rather than clicks and impressions.
No Markup, No Mystery
Your Spend Goes to Google. Our Fee is Separate.
A lot of agencies quote one number that bundles their fee and your ad spend together, which makes it impossible to tell whether your campaigns are working or your agency is just taking a bigger cut. We do not do that. Google bills your card directly for every click. Our management fee is a separate, flat monthly figure, agreed up front.
The account sits in your name with you as owner, so you can log in whenever you like and see precisely what changed. If we ever part ways you keep the account, the history, the conversion data, and the audiences — none of which you would get back from an agency running your ads inside their own account.
Audit My Ad SpendHow It Works
From Wasted Spend to Tracked Leads in Four Steps
Week 1
Free Google Ads Audit
We go through your account line by line and show you what each problem is costing — the wasted queries, the structural issues, and whether your conversion tracking is telling you the truth.
Weeks 2–3
Tracking, Then Structure
Conversion tracking goes in before anything else, because optimizing against bad data is worse than not optimizing. Then the rebuild: themed ad groups, match types, negatives.
Every week
Mine, Cut, and Refine
Search terms reviewed weekly, negatives added, bids adjusted against what a lead is actually worth. This is the work that separates an account that improves from one that drifts.
Search termsNegativesBid tuning
Start Cutting WasteOngoing
Scale What Converts
Once cost per lead is stable and predictable, we scale budget into the campaigns earning it and expand into new services, new areas, and Microsoft Ads — while local SEO in Philadelphia earns the map-pack spots you stop having to buy.
Scale budgetNew servicesMicrosoft Ads
Start with the free audit Real Results
What Happens When the Waste Gets Cut First
Three Philadelphia accounts, three different problems, the same order of operations.
Home services · Delaware County
−52%
Cost per lead in 90 days
A negative keyword overhaul and a rebuilt account structure cut the traffic that was never going to convert, without reducing lead volume once — paired with home-services local SEO to keep the organic calls flowing.
Legal services · Center City
4.2×
Return on ad spend
Match types tightened, budget shifted onto the three practice areas with real case value, and a dedicated landing page built for each one.
B2B services · Metro
+186%
Qualified form fills
Conversion tracking was counting page views as leads. Once we fixed the measurement, the optimization finally had something true to optimize toward.
−52%Typical cost-per-lead drop
2–3 wksTo first tracked leads
0%Markup on ad spend
The Difference
Zonic Media Vs. A Typical PPC Agency
The difference is mostly about what you can see. Here is what working with a transparent marketing agency looks like.
Typical PPC Agency
Why the budget quietly leaks
- Ad spend marked up and hidden inside the retainer
- Campaigns run inside the agency's own account
- Broad match everywhere, negatives never touched
- All traffic dumped onto the homepage
- Reports showing clicks and impressions, not leads
PPC with Zonic Media
Transparent, and reported like a P&L
- Spend billed by Google straight to you, never marked up
- Account in your name — you keep it and the history
- Search terms mined and negatives added every week
- A dedicated landing page per campaign, built to convert
- Reports showing leads, cost per lead, and what changed
Why Zonic Media
A PPC Partner, Not a Percentage of Your Spend
Clicks are the output. Structure, discipline, and honest measurement are what you are actually buying.
Zero markup, full transparency
Your spend goes from your card to Google. Our fee is separate and flat. You can log into the account any day of the week and see exactly what we did.
Weekly, not monthly
Search terms mined, negatives added, and bids adjusted every week. Accounts that get touched once a month are the ones quietly bleeding budget between check-ins.
Measured on leads, not clicks
We set up tracking before we spend a dollar, so every optimization decision is made against real leads instead of the proxy metrics that make reports look good.
Verified Client Reviews
Trusted by Small & Mid-Size Businesses Across the US
Everything Working Together
Six Levers, One Paid Engine
A Google Ads account is not one setting you optimize, it is six levers that only work pulled together. Neglect any one and the cost per lead tells on you. We work all six every week, for businesses across Philadelphia and the surrounding counties — and across the state line for our digital marketing in Delaware clients.
Your ad accountYour name · your billing · zero markupGet Your Free Audit
Account StructureBuilt to scale
Negative KeywordsWaste cut weekly
Bids & BudgetsSpend follows margin
Landing PagesClicks convert
RemarketingSecond chance
TrackingLeads, not clicks
Running paid search for Philadelphia businesses in
Home ServicesLegal & FinancialHealthcare & DentalProfessional ServicesB2B & ManufacturingReal EstateEducation & TrainingE-commerce
FAQs
Straight Answers About PPC in Philadelphia
Pricing, budgets, timelines, account ownership, and why your current account is probably leaking. If your question is not here, send it through the form — a strategist answers, not a sales script.
There are two separate numbers and we keep them separate. Our management fee is a flat monthly price based on how many campaigns and service lines we are running, quoted after a free account audit, with no long-term contract. Your ad spend is entirely yours — billed by Google directly to your card, never routed through us, and never marked up. Any agency that will not show you that split is hiding something.
Enough to gather statistically useful data in your category, which in most Philadelphia markets means a few hundred dollars a week rather than a few hundred a month. Competitive categories like legal or home services cost more per click than a niche B2B service. In the free audit we estimate the realistic entry budget for your specific keywords rather than quoting a generic minimum.
Campaigns can go live within days, but the honest answer is two to three weeks before the numbers mean anything. The first week is learning: match types tightening, negatives going in, low-quality traffic getting cut. By week three you should be seeing qualified calls at a cost per lead we can actually forecast from, and from there it is optimization rather than guesswork.
In almost every account we audit it is the same short list: broad match with no negative keyword discipline, one ad group trying to cover twenty unrelated keywords, traffic pointed at a homepage instead of a relevant landing page, and conversion tracking that either was never installed or counts page views as leads. Each of those is fixable, and the audit shows you exactly which ones are costing you.
Always. We build or work inside an account in your name, on your billing, with you as owner and us as a manager. If we ever stop working together you keep the account, the campaign history, the conversion data, and the audiences. Agencies that run your ads inside their own account are holding your history hostage.
Both, because sending paid traffic to a weak page is the fastest way to waste a budget. We build or rebuild the pages your ads point at — one clear action, fast load, message matched to the ad that brought them — and track every meaningful interaction. Lifting conversion rate from 2% to 4% halves your cost per lead without adding a dollar of spend.
Yes. Microsoft Ads is often overlooked and frequently cheaper per click in professional and B2B categories, so it is worth running once Google is stable. Remarketing runs alongside both — most first-time visitors are not ready to buy, and staying in front of them costs a fraction of what the original click did.
Spend, clicks, cost per click, conversions, cost per lead, and which campaigns and keywords produced them — plus a plain-English note on what we changed and why. Not a screenshot of the Google Ads dashboard. If cost per lead moves in the wrong direction you hear it from us with the fix already underway.
Grow Further
Ads are the Fastest Channel. Not the Only One.
Paid search buys you the top of the page today — see the full Philadelphia marketing engine for what runs alongside it.
Search Engine Marketing
Ads are half the page. See how paid and organic run as one strategy.
See SEMLocal SEO in Philadelphia
Stop renting every click — earn the map pack positions underneath your ads.
See local SEOGoogle Ads Nationwide
Operating outside the Philadelphia metro? Same team, same process, any market.
See Google AdsFree Audit
Get your free Google Ads audit
No contracts, no pressure — just a clear picture of what your ad spend is buying and what it could buy instead.
