Since October 2025, Massachusetts sellers can't make buyers skip the inspection, so buyers keep theirs and often choose the inspector themselves on Google. Our home inspector marketing team gets your firm on the map in Boston, Worcester, the South Shore and the Cape.
Massachusetts inspector marketing for the towns you cover, one team.
We set your service area, categories, add-on services and state license number on your Google profile, so you surface in each town you inspect.
Separate pages for the towns you serve and for each add-on test, from radon and lead paint to oil tanks and, if you're approved, Title 5.
Ads aimed at buyers with an accepted offer, fenced to your zip codes and kept clear of people shopping for inspector courses.
Fast mobile pages, online scheduling and a plain rundown of the waiver rule, so a buyer can book the moment their offer is accepted.
Review requests after each report, plus pages buyer's agents can share, since listing agents here can't name an inspector.
A suspended listing or a stalled verification can stop your calls. We diagnose the problem, correct it and appeal on your behalf, drawing on 900+ profiles reinstated.
Three places where buyers pick an inspector without a referral list: the map, AI answers and your reviews.
A buyer with an accepted offer in Dorchester or Brighton opens Google Maps and phones a firm from the top three. We tune your profile, add Boston neighborhood pages and keep fresh reviews arriving, so your pin lands among them, inside Route 128 and out.
Buyers now ask ChatGPT and Google's AI what the new rule means and who inspects older Worcester homes. Our AI SEO work writes clear answer pages, aligns your listings and adds schema, so those tools describe your firm accurately and name it.
Since listing agents can't steer buyers to you, the next buyer often decides on reviews. We text a request when each report goes out, suggest mentioning the town and house, and draft calm replies, so your profile reads like a trusted local name.
Each region gets its own town pages, service areas and ads, matched to its housing and the way its buyers search.
Real reviews from home service owners who trust us with their marketing.
Choose the mix of local SEO, Google Ads and lead generation that fits your business, then scale up when you are ready.
For solo owners and new businesses building local visibility.
$197/ month
Billed annually ($2,364/yr) · save $1,200
Local visibility essentialsFor businesses ready to generate more direct inquiries.
$750/ month
Same price monthly or annually
SEO + Google AdsEverything in Foundation, plus:
For multi-location teams and established firms.
$1,250/ month
Billed annually ($15,000/yr) · save $3,000
Full-funnel growthA complete acquisition system across search, reputation, social content and website conversion.
Everything in Growth, plus:
Add to any plan as your business grows.
Inspectors in several Massachusetts regions?
Every business is different. Tell us your goals and we will put together the right plan.
The waiver rule, agent referrals, licensing and towns. Still deciding? Call us.
Explain it in plain words. Since October 15, 2025, 760 CMR 74.00 stops sellers and their agents from making an offer depend on the buyer waiving or limiting an inspection. We write a short answer page on what that means for buyers, link it from your profile and keep it current.
Not directly. Massachusetts law bars seller's agents from recommending a specific inspector, while a buyer's agent may. So we market straight to buyers through Maps, search and reviews, and give buyer's agents an easy page to share when a client asks them for a name.
Yes. Licenses here come from the state's Board of Registration of Home Inspectors. Buyers can look yours up, so we add your number to your profile, site footer and booking pages, which also gives AI assistants a verifiable fact about your firm.
Yes, within limits. Map rankings are strongest near your business address, so towns farther out rely on their own service pages, reviews that name those towns and, where you have a real second office, a separate profile. We plan that mix town by town.
Yes, with your own fee guide. Buyers compare inspectors on price and scope, so a clear page showing what's included, how condos and multi-families differ and which add-ons are extra keeps them on your site. We write it from your fee sheet and keep it updated.
Push the tests older homes call for: radon, lead paint, oil tank checks, sewer scopes and, if you're DEP-approved, Title 5 septic inspections. We give each one a dedicated page and a matching service on your Google profile, so buyers searching for that test find you instead of a general list.
Pricing runs $297, $750 or $1,500 monthly, all month to month. Your ad budget is paid to Google directly, and we add a 0% markup. The right tier depends on how many towns, inspectors and add-on services you want to grow this year.
Our audit finds your Map Pack spot in each town you serve, checks your profile on Google, your site and reviews, then shows where Massachusetts buyers are booking someone else. Working across state lines? We also market inspectors in New York, New Jersey, Pennsylvania and Maryland.
No cost and no obligation.
Your free audit starts with your rank in every town you serve.
