Michigan doesn't license home inspectors, so buyers lean on Google reviews, credentials and map rankings to choose one. As a home inspector marketing agency, we make your company the clear pick in Metro Detroit, Ann Arbor, Grand Rapids and Lansing, from first search to booked inspection.
Solo or fleet, Michigan inspectors keep every channel with one team.
Categories, county service areas, add-on services and real inspection photos, tuned until your pin climbs in each Michigan market you work.
City pages for every market you work, plus sewer scope, radon, well and septic pages, written for the way Michigan buyers search.
Paid search and Local Services campaigns that reach Michigan buyers mid-contract, limited to your counties and screened for training-course clicks.
Mobile-first sites with online booking, a sample report and your credentials up top, so buyers trust you without a state license to check.
Review requests sent with each report, plus an agent-ready page and a profile that helps Michigan agents hand out your name with confidence.
When Google suspends your listing or stalls verification, we track down the reason, fix the record and appeal. 900+ profiles reinstated so far.
The map, AI answers and a call log that shows which channel books your inspections.
Buyers in Royal Oak, Dearborn and Livonia search on their phones and call one of the first three pins. We sharpen your profile, add suburb pages and keep fresh reviews flowing, so your company competes for those spots across Wayne, Oakland and Macomb.
When a buyer asks ChatGPT or Google's AI who inspects older homes near the university, the answer comes from what websites, listings and reviews say. Our AI SEO services shape all three, so your company is described correctly and suggested by name.
Every call gets recorded and tagged by source, city and job type, so you can tell which ads and listings actually book inspections. We challenge bad Local Services leads and shift budget toward whatever fills your Lansing or Kalamazoo calendar.
Each market is planned separately, with city pages and ad settings built around its housing and buyers.
What the home service owners we market each month say on Google.
Choose the mix of local SEO, Google Ads and lead generation that fits your business, then scale up when you are ready.
For solo owners and new businesses building local visibility.
$197/ month
Billed annually ($2,364/yr) · save $1,200
Local visibility essentialsFor businesses ready to generate more direct inquiries.
$750/ month
Same price monthly or annually
SEO + Google AdsEverything in Foundation, plus:
For multi-location teams and established firms.
$1,250/ month
Billed annually ($15,000/yr) · save $3,000
Full-funnel growthA complete acquisition system across search, reputation, social content and website conversion.
Everything in Growth, plus:
Add to any plan as your business grows.
Offices on both peninsulas?
Every business is different. Tell us your goals and we will put together the right plan.
Licensing, cities, add-ons and costs. Questions left? Give us a call.
No. Michigan has no state license or registration for home inspectors, so Google won't ask for one. Buyers still look for proof, though, so we feature your national certification, insurance and years in business on your profile and website, right where buyers compare companies.
Make referring you easy. We build an agent page with your booking link, sample report and turnaround times, keep reviews coming from buyers those agents already know, and post useful notes on West Michigan homes that agents can share with their clients.
Yes, if you inspect in both. Your Google profile ranks best near your office, so the second city leans on its own service page, reviews that name it and local listings. With a staffed office in each city, a second verified profile is allowed too.
Post a clear fee guide in your own numbers. Buyers searching costs want to know what's included, how size and age change the fee and which add-ons are extra. A plain page answers that, keeps them on your site and filters out pure price shoppers early.
Lead with what local homes need: sewer scopes for older Detroit-area lines, radon tests, and well and septic evaluations in rural areas, where some counties and townships require a septic check when a home changes hands. Each add-on gets its own page and profile service.
Ads and a rebuilt Google profile can start bringing calls in the first month or two. City pages and reviews take a few months to settle into steady rankings, which is why starting in winter puts you in position before spring listings peak. You get a report every month.
Each Michigan plan is billed monthly at $297, $750 or $1,500, with no long-term contract. Ad spend carries a 0% markup, so every ad dollar reaches Google. Larger plans add more cities, more content and paid campaigns for busy seasons.
We measure your map spot in every Michigan city you serve, plus your profile, site, reviews and credentials, then show where inspections slip to competitors. Covering nearby states too? We also grow inspectors in Ohio, Indiana, Wisconsin and Illinois.
Free and no strings attached.
A free audit maps your rank in each Michigan city you serve.
